The needs of brands and organizations are more diverse and complex than ever before. SMI Digital was built with this in mind, on the simple notion that companies of all sizes and sectors must confront change with change. That’s why we’re bringing some of the agile, lean processes utilized and honed in more forward-thinking industries to advertising.
Because there’s no monopoly on better.
digitally native
SMI is a digital-first marketing firm built for organizations that are challenged to keep up with the ever-evolving marketing and technology landscape.
curiously unafraid
We believe in an unflinchingly courageous approach to marketing. It starts with an innate curiosity that pokes and upends the prevailing paradigms, ultimately redefining success.
SMI IS built for what's next
Agnostic approach to technology
Commitment to digital-first approach
Sales & Marketing integration focus
agile, lean structure
Flexible resource model
Exclusively top-level talent
Brand
A strong brand is valuable, own-able and authentic. Brands flock to "valuable" and "authentic" because they’re easier. Like cattle to a watering hole. And like cattle, these (un)own-able brands end up a commodity.
And eventually eaten. Don't be eaten.
Own your brand.
Experience
They’ll leave your site if they have to pay for shipping. They’ll leave your site if your mobile experience sucks. You’ll offer free shipping and intuitive experiences, and they’ll still leave. Customers will find every reason under the sun not to buy from you. Until they do.
No, we can’t change their demands. But we can make sure they’re met. And then we can generate more demand.
Technology
In 2011, there were approximately 150 marketing technology solutions. Today, there are more than 7000. Imagine what the next seven years will bring.
Are you ready?