Leadership

Traditional agencies are slow, rigid and expensive. They have high client staffing turnover, no transparency and no focus on the sales channel. They come with technology, channel and resource bias – and yet, lack specific, high-level expertise. The result is an increasing lack of trust between organizations and their agencies, and significant ad spend waste from brands looking to fill marketing gaps themselves. That needs to change.

After working together at a traditional agency from 2006-2010, and then working apart at various other traditional agencies for many more years, Mark, Jason, and Michael have joined forces once again. Only this time, to lead SMI Digital – a decidedly not-traditional agency built to bring the agile, lean processes of more forward-thinking industries to advertising. Brands and organizations have different needs, and they deserve a partner that's different, too. Their kind of different.  

we are SMI – digitally native, curiously unafraid.

mark shrout
ceo

Mark is a founder of SMI and a 30-year marketing veteran. His core disciplines are in the areas of brand strategy, content strategy, relationship management, and project management.

Jason fusco
vp digital strategy

Jason is a founding partner of SMI and an 18-year professional in the digital marketing arena. His expertise includes digital & strategy, website project management, and strategy.

michael paoletti
VP of experience/Creative director

Michael is an award-winning creative director with nearly 20 years of marketing experience. His disciplines include creative direction, user experience design, and brand storytelling.