Cobalt Boats engineers, designs and builds the premier sterndrive boat in the world. It’s commitment to standard-setting performance, luxury and innovation makes it the preferred choice for the most discerning boating families.
As Cobalt’s agency of record since 2017, SMI has been charged with optimizing targeted awareness, sales-qualified leads and customer/influencer engagement in an increasingly competitive industry.
12%
Revenue Increase
for 2019 model year
1%
Market share
Increase
36,500
NEW Followers
ON SOCIAL CHANNELS
896,995
ORGANIC ENGAGEMENTs
ON SOCIAL CHANNELS
“The SMI team came highly recommended to me. I first hired them to help us clarify our brand for a potential acquisition. I then asked them to launch our new line of surf boats, and then expanded the relationship to handle all Cobalt marketing. We’ve been able to take our branding, social engagement and digital media sophistication to another level with SMI’s help. As important as anything, we can now leverage customer and prospect data to optimize our strategies, and attribute results.”
