Simple, lean structure
Flexible resource model
Agnostic approach to technology
Exclusively top-level talent
Focused on the sales channel
Commitment to ‘digital first’ approach
Growth Strategy
Brand Strategy
Content Strategy
Innovation Strategy
Customer Experience Strategy
Data Strategy
Research
U/X Design
Brand Identity and Naming
Responsive/Adaptive Web
Campaign Development
Content Production
Channel Management
Lead Generation and Nurturing
Performance Marketing
Sales and Marketing Integration Social and
Influencer Marketing
Social listening
Keyword optimization and performance tracking
GA and GTM training and consultation
Web traffic analysis
Data visualization
Domain authority monitoring
Search visibility tracking
Competitive analysis
Jason Fusco is a founding partner of SMI and a 18-year professional in the digital marketing arena. Jason’s experience includes digital strategy, website project management and multichannel strategy.
SMI’s founder and CEO is Mark Shrout, a 30-year marketing and business development veteran. Mark’s core disciplines are in the areas of brand strategy, content strategy, relationship management and project management.
Michael is VP of UX & Design. He’s an award winning creative director with 16 years of marketing experience. Michael’s disciplines include creative direction, user experience design, and brand storytelling.
Zach Russell is the VP of Content & Channel. He has over 11 years of experience in the agency world,. Zach's disciplines include brand, content and digital channel strategy.
"As we were reviewing agencies for Nuts and Bolts Hardware, we realized that with a thin internal marketing team, we needed more than a digtial agency - we also needed an outsourced CMO. Mark and his team were able to quickly get their heads around our unique needs. The results have been phenomenal."
- Tim Haake, President
"I was referred to SMI by a colleague here at Service Management Group. We were undertaking a large website build and were introduced to SMI during the final stages of agency review. After engaging the SMI team for a couple of meetings, we were convinced they were the right choice. Now that we are launched, I’m even more pleased with our decision."
- Shad Foos, VP of Marketing
"The SMI team came highly recommended to me. I hired them to launch our new surf boat line - and gave them just over 2 months to do it. Well, they did it, and the response from dealers and boat owners has been overwhelming. I don’t believe we could have done this in a traditional agency environment."
- Paxson St. Clair, CEO
