iVet Professional Formulas was founded in 2002 by several highly regarded, independent veterinarians and a premium specialty pet food manufacturer. As the nutrition expert for your pet, the goal was to provide veterinarians throughout the country with an exclusive line of products designed to make it easier and more affordable for pet owners to follow their veterinarian’s recommended nutritional advice as a part of an overall wellness plan.
As iVet’s digital agency since 2018, SMI has been charged with optimizing targeted awareness, sales-qualified leads and customer engagement among both veterinarians and pet owners in an increasingly competitive industry.
87.2%
REVENUE INCREASE
Following website rebuild
4,398
New Followers
On Social Channels
37,900
Organic engagements
On Social Channels
“The SMI team was recommended to me by a trusted animal health industry colleague. We hired Mark’s team to overhaul our brand and online shopping experience for both our clinics and the pet parent. The ROI on the improved UX as well as on our social and paid media engagement has been better than expected and with quality customer and visitor data, we look forward to continued improvement.”
